Marked is a visual study that lives at the intersection between what we are and what we want to be. A reflection on the future of super-luxury brands in the new Post COVID 19 normality. Our characters are alone, vulnerable, stigmatized and somehow marked by what they once were and will no longer be. As it happened to the last mothers who wore mink fur coats. The last elephant hunters in Kenya, the last and contaminating users of private jets in Los Angeles or the last Spanish bullfighters, the last new Uncool.